A fresh new look was requested by the client to update the image of this very well established Australian brand to attract new customers without intimidating their existing and loyal customers. The main idea was to frame the products and create ‘rooms’ to allow the customers an easy way to navigate throughout the store and easily find what they needed. Colour coded signs and areas were allocated within the wall units for easy recognition.
43 stores built across Australia and New Zealand
Concept Development and Design
Development and Design of joinery documentation
Custom Design of Visual Merchandising Display Systems