We created a place where customers come to find the clothes and equipment to prepare them for their adventures & expeditions (for both the urban and natural environments)
The store is an homage to exploration - you are exploring the spaces but on top of that there are found objects from the Far East and other exotic places (such as Nepal & China), as if brought back from overseas eco-travel expeditions & adventures - which strongly relate The North Face brand identity. The North Face is both a utilitarian brand and a fashion brand at the same time, and the store design reflects this.
Concept Store Design
Approvals from The North Face International
Complete construction documentation
Local design approvals
Local procurement of matching materials
Local authorities’ approvals